Engels samenvatting --> HELP

[blueeyes_jochie]

Hoi allemaal.

Wij hebben als opdracht gekregen om een artikel in het engels van 10 pagina`s te samenvatten naar 1 a4. Nu is me dat wel gelukt, alleen grammaticaal is het een drama, iemand die de grofste fouten er voor mij uit kan halen?

Met veel dank!

Competing with the strategy of loyalty-based system is difficult, but realizable. Different kinds of factors are important to take in consideration like customers, product/service, employees and measurements.

One of the key success factors of loyalty-based system is depended on the loyalty of the customers. Companies have to aim on the ‘right’ customers, however they are not the easiest one or extremely profitable. Each is unique and unfortunately there is not just one standard approach.
A customer, who is satisfied over the current services, will not yet suggest they will repurchase. Furthermore extra attention to customers who treats to leave a company is often a waste of time. When a customer is likely to do business with the company over time, we use the notion ‘customer retention’.

After a company selected the 'right' customers, they have to foresee in the needs like new products and services. Otherwise when a company fail to use their resources to develop, customers will leave and find their way to another company.

Another secret for an effective use of the loyalty-based system is employees. The problem is not to acquire talented employees who will continue to learn, but the challenge to keep them. A lot of companies still rotate with different divisions or even other establishments. It is important that an employee stays at his department and becomes familiar with the company. Customers build and bond with the employee and when those kind of people leave, the trust in the company will be gone. Another disadvantage of rotation is that the employees are doing less their best, because replacements will have the benefits of their success.
Keeping employees at the same department; customers will be loyal, growth of profit and at the end, employees get a higher salary and will be motivated.

Even the best loyalty-based system is nothing without investigation in competitors, customer needs, technology and employees capacities. Measurements foresee a survey in wishes of the market, so that a valuable product/service could be delivered.

Creating a loyalty-based system requires a radical change in the traditional thinking of doing business. Managing for loyalty serves the best interests of customers, employees and investors.